The full page 'Victoria Wharves' advertisement from the 1891-92 Cardiff Directory. [180] There are six coal tips operating, the ballast wharf is now the Victoria Wharf and the iron ore wharf has transmogrified into a multi-purpose wharf for handling iron ore, grain and oil.

The four facilities indicated are:

Liverpool, London and Continental Wharves and Warehouses, and Transit Storage.
General & Oil Warehouses. Taff Coal Tips.
Grain Warehouses. Iron Ore, and Foreign Wharves and Transit Sheds.
Victoria Petroleum Co.'s Tank Storage.

An image included within the book "Cardiff - An Illustrated Handbook" published in 1896 and an article about the South Wales Public Wharf, Warehouse & Transit Company Limited, Cardiff. [247]

I find that the artist's impression of the harbour is somewhat inventive given the considerable meanderings of the river Ely; I find the symmetry very pleasing. Maybe the modern day advertising industry has something to learn from it; for instance, its not loud, American and in your face for a start!